There’s SO, so much to say about my work on 7-ELEVEn that I struggle in trying to sum it all up.
Working on 7-ELEVEn social has been my magnum opus of true community-led creative. I will talk for hours to anyone who will listen (sorry to my baristas, bartenders, yoga teachers, strangers in the elevator) about what I’ve helped build on this brand.
Soon I’ll add:
2026 Hot Wheels x 7-ELEVEn
2025 Car of the Year
Cars of 7E social strategy
Yes, the coolest project of my career deserves better representation on my portfolio. I’m too busy wrapping up the SECOND year of this project, but for short:
Mattel came to 7-ELEVEn, a known pillar of car culture (ask me how we built that!) to do a Hot Wheels collaboration.
To launch the collab, we hosted 7-ELEVEn’s first-ever official car meet, featuring a life-sized version of our 7E x Hot Wheels Toyota Supra die cast and a Hot Wheels track wrapping all the way around the store.
I could tell you how successful it was, but the UGC speaks for itself. Check out the vlog below from legendary car photog Larry Chen, along with some behind-the-scenes from our track builder.
Oh, and this project won Audience Honors at the Shorty Awards along with a silver medal. The community’s response was so next-level I can only explain it if we talk live.
Baristas have a secret they’re not telling you… they drink 7-ELEVEn coffee. In this Cannes Bronze Lion Award-winning campaign, we rewarded the baristas who make us our morning coffee by treating them to free coffee on their way to work.
We went toe-to-toe with legal to see just how far we could get in referencing competitor brands in order to make something truly breakthrough.
My role: creative concepting, copywriting
It started with a simple statement from Bengals wide receiver Ja’Marr Chase: “7-ELEVEn, that’s all I gotta say… I’m always fuckin open.”
Thus was born our ongoing Always Open campaign: a celebration of wide receivers at all levels of football who are #AlwaysOpen.
The campaign includes social content on Twitter and Instagram, earned media through PR mailers, constant community management, an online apparel collection, and partnership with Ja’Marr and other footballers.
My role: creative concepting, copywriting